dtdigital:

“Thanks to social media, the biggest challenge for brands is often less about creating the kind of technically sophisticated “immersive experiences” that digital shops have specialized in and more about crafting engaging content that people are likely to share with each other. In the words of Internet guru Clay Shirky, “Communications tools don’t get socially interesting until they get technologically boring.” “Digital used to be this thing that was a little more computer and Internet based. You had to know coding, Flash and HTML,” said Edward Boches, chief creative officer at Mullen. “Now, what you have to understand is how consumers behave in relationship to content, community, technology and media.””

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“Closing the Tech Divide”, Adweek

"I live in fear of what I don’t know, and that drives my thirst for knowledge."
– BBC presenter on MediaWeek podcast. I wholeheartedly agree with this statement…..

"The male-female character ratio in male dreams is 1.7 to 1. When you use a photograph of a woman, men ignore your ad. When you use a photograph of a man, you exclude women from your audience"
– David Ogilvy

"As powerful as word of mouth is, social media has also shown people that it’s also just an opinion and you can always find an advocate or detractor for anything."
– David Gaines - Chief Executive, Maxus